Assume Nothing - Test Everything

Traditional fittings often compare clubs, changing several variables at once.
When the head, shaft, length, weight and balance all change together, it is impossible to determine which variable helped, which one hindered and why the result actually changed. You are essentially getting the fitters best guess, well informed as it may be…

Foreward’s fitting philosophy is different.
We deliberately isolate and test every variable independently, giving the fitter a clear way to understand exactly how each change influences the individual golfer’s performance.

Our process utilises blind testing
Removing brand names, flex labels and aesthetics helps the golfer respond to performance and feel rather than expectation.
This is the only way to guaruntee a truly unbiased, influence free fitting experience.

The Foreward process investigates eight key variables:

  • Static measurement provides a starting point, but playing length is confirmed dynamically. Different lengths are tested to assess balance, strike and ball flight.

  • Grip size is evaluated through both measurement and player testing. The aim is to find the size that supports comfort, control and a consistent shot pattern.

  • Sole geometry and bounce are tested dynamically to understand how the club interacts with the turf and produces launch, spin and carry.

  • Lie angle is evaluated through the relationship between the clubface and swing path—not simply from a static address position. This helps produce a more predictable start line and shot shape.

  • The overall mass of the club can influence effort, tempo, speed and the golfer’s ability to return the club consistently.

  • Swing weight describes how the club’s weight is balanced and felt during the swing. Testing helps identify the balance that supports repeatable timing, delivery and strike location.

  • Shaft flex is tested by performance rather than relying solely on conventional flex labels or swing-speed assumptions. The correct flex should support consistent strike, launch, spin and distance.

  • Two shafts with a similar flex label can behave very differently. Bend profile and kick characteristics are assessed to find the response and feel that best complement the player’s delivery.

Once the data has been captured, you will be given a prescription - a complete build specification for your clubs, designed precisely for you and the way you strike the ball.
With every variable tested, we will create a clear blueprint for your build, that feels right, performs consistently and gives you confidence in every swing.

Get fit, not sold